Hype is defined as: to create interest in by flamboyant or dramatic methods; promote or publicize showily.
The media loves to hype people, places, events, etc. because it generates interest in the thing being hyped and increases their viewership, traffic to their websites and interaction with their social media accounts.
The hype therefore is often a selfish act to benefit the person/group doing the hyping.
Very rarely is the hype justified but the average person believes it because they do not take the time to look at the facts.
In most facets of life the hype is meaningless because it does not impact you directly but as a horse player it can be a great learning experience.
Following are a few diverse examples of hype that will hopefully open your eyes to this phenomenon and help you exploit it when it occurs in horse racing.